If I search for a keyword on the marketplace, how the resulting addons are retrieved?
What is the criteria behind the search engine? Addon name, number of downloads, number of active installations, reviews,..
I'm not sure what the exact criteria is, but I think it's a mix of what you've listed. There's some more information that you could probably find on the Atlassian Marketplace Google group, specifically questions like this one: https://groups.google.com/forum/#!searchin/atlassian-marketplace/search/atlassian-marketplace/Yct90XbQmKA/mHMMnUHtBggJ
or JIRA issues like this: https://ecosystem.atlassian.net/browse/AMKT-9135
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