If you have built an add-on using Atlassian Connect, you can click the "List an add-on link" in the footer of the Atlassian Marketplace site and upload your XML descriptor. At that point you will be able to mark your add-on as compatible with JIRA or Confluence OnDemand.
We are not able to allow third-party in-process plugins (.jar or .obr files) in OnDemand environments. The fastest way to get your add-on available to OnDemand users would be to attempt to migrate your add-on to use Connect.
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