Every team needs a central place to plan and track their work - especially marketing teams. While their role is different in every company, they share the cross-functional complexities of working across various teams. Staying organized and keeping all of these teams in the loop on your work is hard enough! Add in external partners and vendors in the mix and you'll find yourself managing campaign assets in Dropbox, blog drafts in Google Drive, and your content plan and strategy in Confluence.
Thankfully with apps and integrations, you can connect Confluence with all the external tools you use every day to bring your work and information together and easy to reach.
Gain insights in Confluence to create more engaging content
Built with content managers in mind, the Analytics for Confluence app is a game-changer when it comes to keeping your team in the loop. With built-in analytics in Confluence, you can review page views on important content to make sure the message is getting out to your team. Plus, you can connect with Google Analytics to keep track of searches, content viewed, and use data to identify content gaps that might exist amongst your Confluence users.
Keep all your project information within easy access. With most of your planning, reporting and content living in Confluence and other important files likes powerpoints, spreadsheets and co-marketing projects living in Box, this app gives you an easy way to connect the two. Embed files (or folders!) from Box to Confluence to easily view pages without the constant context switching. For marketers and other teams constantly working with external partners, the app can help bring all the pieces of your project together.
If you work closely with your sales team and they use Salesforce, this app will be a time saver! Surface relevant information from Salesforce such as contacts, opportunities and cases without leaving Confluence. Easily add context to the team discussions and projects you are working on and view up-to-date information directly from your planning pages.
Bring your teams closer with these apps for Confluence! Do you have any other suggestions of what apps enhance your work? Tell us your thoughts below! We’d love to hear from you on what apps create the best experience for marketing teams in Confluence.
For more Confluence Cloud apps for marketers, check out this our selected apps page here!
Emilee SpencerAtlassian Team
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