Go to the JIRA Software download page (https://www.atlassian.com/software/jira/download) and choose the "OS X" option. That's the .tar.gz archive. We are going to update these options in the next couple weeks to be more clear. We've been attempting to simplify the download pages and it's apparent we've gone a bit too far :)
Thanks @Dave Meyer. Also...as a heads up...could you take a look at this thread and comment? I won't be at Summit so I can't ping you directly. :) https://answers.atlassian.com/questions/31664952/jira-7---coresoftwarejsd
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