Your question would be best directed to the Addon Vendor.
Quick check of the pricing tab in marketplace provides a link to vendors home page
When looking at vendors home page I saw this link for 'more information including purchasing'
In short it means it's being sold in an older enterprise software sales model which predates providing a simple online price sheet - typically because it involves contracting to get installed/implemented, but maybe for an entirely different reason in this case.
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