According to the support guide I should be able to create project roles, but this does not appear in the People New! view anywhere in the cloud version?
If you are looking to add a new role you'll need to go to the Project Role Browser:
To define a new project role, enter its Name and a Description in the 'Add Project Role' form in the project role browser (see 'Viewing Project Roles' above), and click the Add Project Role button. Note that project role names must be unique.
You can find this by going to System > Security > Project Roles:
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