Atlassian offers it's products at the 10 user level at a significantly low cost to allow users an opportunity to check out the product without a high investment. One of the Co-Founders explains this as the "fremium" version on this Quora post - http://www.quora.com/Whats-JIRAs-reasoning-on-exponential-price-increase-from-10-to-1200-between-1-10-and-11-25-users
The products are not currently available on a per user basis, only the existing user tiers. You can review all of the pricing details on the Purchasing FAQ at https://www.atlassian.com/licensing/purchase-licensing
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