For example, for managing marketing campaigns, print requests or media production?
What experience has been gathered in this context?
Here are a few examples of marketing teams using Jira for project management:
https://www.acquia.com/nl/blog/jira-marketers-how-it-works-and-why-we-picked-it/08/09/2016/3297836
https://blog.tempo.io/2013/how-does-tempos-marketing-team-use-jira-greenhopper-and-tempo
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