Is Jira a good tool for Marketing PM, or is it really designed for software/tech primarily?

[helen obrien]

Hi. I'm using Jira together with Proactive Campaigns to segment customers into lists and send mass email campaigns.

[carlos porres]

Qhich version of JIRA should I choose for the same needs as Kimberly described in the above mentioned paragraph?

[Paul Pasler]

Hi @Kimberly,

we use JIRA in every department in our company: Development, HR, Marketing, IT

So yes, it is a good tool for Marketing and not only designed for Software Development.

I think it is easy to learn - best way is to try it yourself!

[Chag]

Hi Kimberly,

That is great! yes, JIRA can do all the things you mentioned and is easy to learn for those that are non-technical or less technical. JIRA can create tasks, get them assign and have watchers who would get updates from any changes in the issue(ticket).

[Kimberly]

Hi John, yes – thanks!

We need something that will allow us to plan schedule and track progress on various marketing campaigns (for example, a campaign that includes email, telemarketing, paid search (Google Adwords/PPC), creation of a landing page + element required for a webinar), and to create tasks and assign owners, but that also allows us to view this in a visual calendar format, as well as in a list-type format.  

We would need notifications sent to all team members when updates are made and/or tasks completed, as well as the ability to share assets (documents, images, vector/eps files, etc.).

But yet, we need it to be easy-to-use so that our less techy members of our team can easily understand how to use it.

Is this the type of answer you are looking for?

Thank you,

Kimberly

[Chag]

Hi Kimberly,

You can use JIRA for just about anything. Can you provide more details so we can give you more information?

[carlos porres]

HI @Cha'gara which version of JIRA should I choose for the same needs as the ones Kimberly is mentioning in her answer? - we are a digital agency providing digital services to many customers and each customer outsources all their marketing needs to us.