Apparently, the only way to add it is though "Announcement banner". This is the only way I could make it work.
here is another related question -- but no answer
https://community.atlassian.com/t5/Jira-Software-questions/how-to-link-GTM-with-Jira-issue-custom-field/qaq-p/1708178
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Did you get an answer on this? I am guessing the only place we can place this is the announcement banner. It wouldn't be a best practice for Google Tag Manager, but it should still work.
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