Dedicated address for Jira Service Desk

Is it possible to configure a simple and dedicated URL for JIRA Service Desk?

JIRA is deployed at this URL : and is used by employee for project management.
Service Desk for our customers is accessible here :
Customers get confused with this configuration and cannot find the Service Desk Portal easily. Is it possible to redirect automatically customer to the support portal? Or can we configure a dedicated alias for Service Desk?,

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A couple of places I know have tinkered with trying to proxy the portals, but they took the easy route and now just serve up simple redirect pages.  So when a user goes to http://ourcompany/helpme they land on a page that just says "have a line of javascript that directs you to the right portal page"

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