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Simply put: what field should be used for Releases to customers?
There are lots of ways you could do this, but I would suggest leveraging the Versions field to start.
https://www.atlassian.com/agile/tutorials/versions
You could also do this with labels, or through many very good 3rd party addons.
I've recently been toying with Version Sync (https://marketplace.atlassian.com/apps/1219807/version-sync-for-jira?hosting=cloud&tab=overview) and it's a nice tool if you have to organize releases across multiple projects.
(I don't work for them)
There is also a number of Release Calendar apps that can enable "Releases", which can be leveraged in a similar way.
Welcome to the community, @Todd Fair!
Thank you for mentioning our Jira cloud app, @Chris Buzon.
If you have questions or feedback about Version Sync for Jira, don't hesitate to get in touch with our support.
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