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IMHO it would make sense to separate the global Jira license from the individual plugin purchases on user level. Currently, if you are using a yearly license for JIRA cloud, you are prevented from combining it with monthly payments for plugins. As each user might want to try or use different plugins (and even choose to pay for those on their own) it would surely benefit everyone:
The incentive to get a yearly license for a plugin would then be possible through plugin pricing (yearly multiple user vs. monthly single user) rather than forcing users to pick the bare essential plugins for the teams and steer clear of the "nice to have" ones.
Best regards and thank you for taking it into consideration,