Hi Moriya - Welcome to the Atlassian Community!
The answer will depend on what type of project you are using. Is it Team-managed? Company-managed? Jira Work Management/Business?
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The type of project (Company vs. Team) is specified at the bottom of the navigation pane on the left.
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Team managed projects do not yet support setting colors for cards on the board, but you can comment/vote on that change request here:
https://jira.atlassian.com/browse/JSWCLOUD-17277
John also asked if it was a Jira Work Management/Business project. This is another categorization of the project - Work Management/Business, Software, or Service Management. It should say which of these it is at the top of the navigation pane.
That can also make a difference as to what options are available.
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