Hello @Luis Borja,
Welcome to Atlassian Community!
When it comes to adding users to Jira, you need to go to Cog icon > User management > Invite users.
Then, add their email address and once you invite them, they will receive an email so they can create their password.
Hope this helps!
If you have any other questions regarding this matter, please let us know.
Kind regards,
Angélica
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