Hello @Chiel Hoogma,
Welcome to Atlassian Community!
When adding users to a site, they will receive an invite informing them that someone invited them to join Jira, so I believe that the notification you are talking about is a customer invite and not a user invite, please correct me if I’m wrong.
If it’s the notification when a customer is invited to a Service Management project, the sender is the portal name (Project settings > Portal settings or Project settings > Channels > Customer portal).
You can add the same name on all projects, but this means that the customer will also see the same name in the portal, which will be confusing for them if they belong to more than one project with the same name.
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