Can the JIRA service desk also be modified for product support? I understand that the atlassian support is built on top of JIRA, but are there people using service desk to provide support instead of tools like Zendesk, desk.com, etc?
We are looking at options for providing a service desk option for end users.
This is certainly possible, you might need to configure some extra custom fields and screens.
Or even need some deeper configuration, but it is certainly possible.
Do keep in mind that you'll need a user account (which counts for your active license) for each end user if you want them to use the Customer Portal in Service Desk.
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