That is a very good question!
You can build integrations to make JIRA and Confluence do ANYTHING your imagination may dream of doing. (Disclaimer: Some ideas are not always good ideas. ) If you want to build a connect plugin to interface JIRA or Confluence with a particular third-party tool, there are docs to do just that:
The Connect plugins are a really awesome thing that Atlassian released after I joined. It allows you to work in languages other than JAVA to rapidly develop really neat plugins that you could even put on the Atlassian Marketplace once you are done!
I have multiple projects that use variations of the same base workflow. The variations depend on the requirements of the project or issue type. The variations mostly come in the form of new statuses ...
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