The role will become part of your project's permission scheme. Checkout https://confluence.atlassian.com/adminjiraserver073/managing-project-permissions-861253293.html#Managingprojectpermissions-adding_to_permissionAddingusers,groups,orrolestoapermissionscheme
You will have to add the role to "Browse Projects" permission.
There is no "watchers" custom field in JIRA. People usually have it because they have installed a "watchers field" add-on.
Install one of those and try it again.
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