You don't. An empty custom field will not be displayed on the issue view.
You can force it by making the field mandatory (and if it's a select type field, allowing an option of " " or something equally empty-looking), but you'll then have the problem that the field will always have data (and hence searches like "is empty" will fail and you'll get inaccurate numbers from reports)
I'm John Allspaw, co-founder of Adaptive Capacity Labs, where we help teams use their incidents to learn and improve. We bring research-driven methods and approaches to drive effective inciden...
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