You don't. An empty custom field will not be displayed on the issue view.
You can force it by making the field mandatory (and if it's a select type field, allowing an option of " " or something equally empty-looking), but you'll then have the problem that the field will always have data (and hence searches like "is empty" will fail and you'll get inaccurate numbers from reports)
If you spend enough time as a Jira admin - whether you are managing a single, mid-sized instance, a large enterprise one or juggling multiple instances at once - you will eventually find yourself in ...
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