Design-led companies are outperforming their peers according to a new report. Here's how: https://www.inc.com/dom-price/the-5-design-thinking-secrets-you-need-to-deliver-more-customer-value.html
Loved this article especially the last part about the process not being smooth or linear. A lot of similarities between Design-Led Companies and Solution Selling. More customer centric companies and people succeed more often than others.
Thanks for sharing!
Definitely - forget about the customer at your peril. See you at the next AUG ;)