HipChat is definitely meant to be a standalone application, not as a backend service to be used by other 3rd party / external sites. The APIs are available to allow integrations between HipChat and other services, but aren't meant to supply the full backend chat system for other services.
...have mention name FirstnameLastname. Fe.: @MaartenCautreels This certainly helps to know who is being mentioned in a conversation. Imagine your colleague sends the following message...
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