Currently, HipChat doesn't have the feature to link a message via hyperlink.
However, we do have an existing feature request which I highly suggest you *Vote* and *Watch* so that you'll receive an update once we have any news on the feature request at:
...from the beginning. We have built up a lot of content in HipChat, with it being a core tool in our distributed company model. While it is true that we didn’t need to move to Slack immediately, we felt it...
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