As an addition to James answer, we've detailed why we choose the virtualized environment over a stand-alone installer package for HipChat Serve in this FAQ: https://confluence.atlassian.com/display/HC/HipChat+Server+FAQ
HipChat Server Support Engineer | Atlassian
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Background While our Hipchat server environment was reliable and performing well, as a significant and growing part of our business, the need to leverage the benefits of Hipchat Data Center&nbs...
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