Message formatting would be so much sweeter if Markdown was fully supported in the message composer of HipChat.
Is this not something which should be implemented?
This is definitely a popular suggestion and one that we're hoping to add to the product at some point (but don't yet have a specific roadmap for it we can share). Please take a look at https://jira.atlassian.com/browse/HCPUB-300 and you can vote/comment/watch the ticket for any progress we make (and even participate in some user research potentially).
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