That's not quite what "white label"means in a lot of places.
Anyway, what you're saying is that you want to do some branding on the software - there is some flexibility in the themes you can use within it, yes. Whether it's customisable enough for your desire - not sure, as I don't know how deep into the rebranding you want to go. You'll need to retain mention of HipChat and Atlassian in it, but the rest could, in theory, be changed.
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...from the beginning. We have built up a lot of content in HipChat, with it being a core tool in our distributed company model. While it is true that we didn’t need to move to Slack immediately, we felt it...
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