Is your company using shared Slack Connect channels to provide customer support?
For most SaaS companies, the number-one driver of long-term growth isn’t acquiring new customers. Rather, it’s net revenue retention, a measure of a SaaS company’s ability to keep customers and grow average account revenue. All those fastest-growing SaaS unicorns have high net revenue retention.
So the best SaaS companies in the world are following a product-led growth strategy, with customers adopting software “bottoms up” inside an organization. With product-led growth, expansion becomes the primary sustainable driver of growth as a company goes from $10M Annual Recurring Revenue (ARR) to $100M ARR. Thus, it’s always a great investment to find better ways to delight your VIP customers – those who spend the most with you – but it’s hard to stand out in the crowd; you won’t get ahead just by sending emails and conducting quarterly reviews.
There’s a much better strategy that some of the most forward-thinking B2B companies are using to support their VIP customers. Using Slack Connect, they’re communicating with VIP clients via shared channels, where they’re able to build more authentic relationships, get product feedback, and resolve issues quickly. These companies see increased customer expansion and decreased churn, resulting in measurable growth across the org.
That’s exactly where Slack Connect and Halp come into play, helping you provide better support to your most valued customers.
Once implemented, you can communicate with customers directly in Slack and turn their requests into tickets using an emoji reaction 🎫. It’s that simple.
Tori StittAtlassian Team
From the Halp Team Howdy! 👋 We’re Halp, a conversational ticketing help desk for all of your internal requests in Slack (and soon to be MS Teams!). We’re excited to be a par...
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