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I just received spam from Atlassian with the subject "[Atlassian Community] You earned the Level 0 badge." To me, It's annoyance at best or a banal deep-rooted form of stupidity on Atlassian's part.
Generally, I let gmail handle spam but the idiocy of this one, made me go and turrn off updates from Atlassian.
You'll likely find this enlightening, except that you've turned off notifications, so you won't know that I replied to your post.