Media defines culture, and culture defines change. The number one influencer in how we see ourselves are marketers. They have the power, the budget, and the influence to create meaningful and lasting change.
The Female Quotient partnered with Google and Ipsos to conduct a survey with consumers about their perceptions on inclusion and diversity in advertising. The question: Does inclusive marketing — marketing that takes into account the importance of consumers seeing themselves reflected in advertising — have a positive effect on consumer behavior?
Check out the full article for the highlights of the survey: https://www.forbes.com/sites/shelleyzalis/2020/01/14/the-inclusion-imperative-why-media-matters/#4b015ed42943
Communication is effective when it is relevant and reflects the people consuming the content. In other words, if you want to build a successful brand, being inclusive isn’t a choice — it’s a necessity.
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