There are a lot of pride parades these days throughout the world (well, not all parts of the world, but that's another topic). More and more companies are supporting these parades with floats presenting themselves as open, friendly and supporters of the community. Atlassian is also quite active there and every year, the usual discussions and shitstorms take place here in the community, e.g.:
In Germany, there are big companies supporting parades, e.g. Daimler, Ikea, SAP, Siemens, BMW, Allianz, just to mention a few. My company is not, although, I would say, that we have a very open working athmosphere. I don't have to hide myself and I haven't experienced any problems at all yet. In my opinion, it's good that these and a lot more companies are discussing their attitude and if they want to show that at pride parades, it is even better. I hope, by looking at all these big supporting companies, other people get a feeling that "this lgbt thing" is not that bad anymore.
On the other hand, pride parades are getting more and more commercial, a little bit more with every supporting company... at least in Germany. It's a thin line between a commercial carnival in the summertime and a political demonstration. We have to take care of not to forget the original spirit of these demonstrations.
What do you think of this? Is your company supporting pride parades or lgbt in any other way? Should companies (and political parties) use these parades as "advertising event"? Is pride still a political event or just a big party? Tell us what this is like in your country.
Next Saturday, there is the Pride Parade in Hamburg. I hope, it will be both, political and fun