What's the point of project links?

https://confluence.atlassian.com/display/DOC/Configuring+Project+Links+across+Applications

If I connect a confluence space to a jira project, I see no change in features. What is the point?

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"JIRA and Confluence are designed to complement each other. You are able to collect your team's thoughts, plans and knowledge in Confluence, track your issues in JIRA, and let the two applications work together to help you get your job done. You can embed a Confluence activity stream or a Confluence page in JIRA's dashboard. Likewise, JIRA gadgets can be rendered on a Confluence page."

I actually don't see why NOT having them linked.

I created an APPLICATION LINK for exactly this reason and everything works great.

However, a SPACE/PROJECT LINK does absolutely nothing special from what I can tell.

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