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We are working on encouraging people to increase the usage of Confluence and one of the ideas that we had was to run a contest for the highest contributor and award a gift card. Unfortunately, Confluence doesn't seem to run reports like Jira does. Is there a way to see site wide who our biggest contributors are?
This is a Confluence Premium/Enterprise feature accessible via global Analytics.
Perhaps an app like this one https://marketplace.atlassian.com/apps/28637/viewtracker-analytics-for-confluence?hosting=cloud&tab=overview could suit your needs.
There is also this free app https://marketplace.atlassian.com/apps/1224662/usage-statistics-for-confluence?hosting=cloud&tab=overview which has a "top contributor" section.
I would begin with the second one, and if it doesn't cover all your needs, try the first one (Paid).
Let me know if that works for you!
Thank you @Alex Koxaras _Relational_ for mentioning our app Viewtracker.