Currently the TOC macro dos not show emoticons and other macros indeed. There's a New Feature request regarding this emoticon functionality though: https://jira.atlassian.com/browse/CONF-36404
Please, have a look on our [New Feature Policy|https://confluence.atlassian.com/display/DEV/Implementation+of+New+Features+Policy] to better understand how Atlassian deal with this.
I would strongly suggest that you vote on this issue to increase its popularity and add it to your watch-list for future updates.
I hope it helps
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