Mentions having a premium verison in the store. Basic version is already enabled/included in OnDemand Confluence.
Can I upgrade to the Premium version? Store doesn't seem to have that option..
The premium macros, of the Content Formatting Macros add-on, are available only for Confluence Server (previously: behind the firewall) at the present day. Free macros are pre-installed on Confluence Cloud and therefore available for all users.
Product Manager at Adaptavist
This smells more like an atlassian question to me though. You guys built the store, other things in the store have an upgrade/try/buy option.. this one doesn't, and considering it doesn't say on the Formatting Macros store item how to upgrade to pro manually (nor to contact them), it seems like you're guessing.
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