OK, I see. This is quite tricky.
I've tested with regular confluence links - they always produced some kind of app-version://<our-confluence-url>/?param...
I think, the best way is, to write a user defined macro that produces this link. Try something like this:
## This is an example macro
## @param param1:title=param1|type=string|required=true|desc=param1description
## @param param2:title=param2|type=string|required=true|desc=param2description
The macro produces the following output on the page:
<a href="app-version:///?param=$param1&param2=$param2" rel="nofollow">123</a></p>
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