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I am the Senior Project Manager for the Strategic Communications team at a University. I'm evaluating a PM system to recommend to my VP for us to start implementing. Our team consists of graphic designers (print and web), web developers, video, photo, news, and magazine.
Atlassian vs. other marketing specific solutions -
Atlassian - Gold standard for Project Management
Marketing Specific Solutions - Better at general marketing requests that are not full blown projects per say.
The Atlassian Plan -
We would use Service Desk for our general marketing requests. We would use Jira Core or Software depending on how Agile we wanted to be on a project. We would use Confluence for documentation, meeting notes, team calendars, etc.
Soliciting lessons learned -
Has anyone in the community gone through a similar experience?
What has worked or not worked for your Marketing and Communications specific teams?
Have you been successful using Atlassian with Digital Asset Management Systems?
How have you overcome the "Jira is for IT and/or software developers" mentality?
Thanks in advance for your feedback!