Bitbucket Pipelines does not currently support the ability to push a Docker image to Docker Hub.
You can follow this issue here to receive updates on the status of this feature: https://bitbucket.org/site/master/issues/12790/building-and-pushing-docker-images
If you are building from a Dockerfile, you can connect Bitbucket repositories on the Docker Hub side to build automatically.
Depending on which pipeline you are using, you might just need to merge back into a release branch to trigger Docker Hub to pull the Dockerfile and build the hosted image or use a web hook on the Docker Hub side.
Bitbucket Pipelines helps me manage and automate a number of serverless deployments to AWS Lambda and this is how I do it. I'm building Node.js Lambda functions using node-lambda ...
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