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Where are good places to promote apps?

I am looking for places to promote my jira cloud app and bring it in front of potential customers eyes.

Do you know good places (forums, bloggers) to promote an app?

I did not try ads yet. Do you have experience for Google / Bing / Facebook Ads?

Do you promote your app to Atlassian partners (jira consultancies) or directly to end-users?

Right now I tried with 2 installs:

  • (of course)
  • Reddit subreddits:
    • jira
    • atlassian

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