Why Don't <br> Tags Work in Confluence with Rovo? [Champions Slack Insider]

[#1]

This one from @Yong Yang  starts simple…

“My agent returns <br> for line breaks, but when I push it to Confluence, they disappear.”

…and quickly turns into:

• formatting issues
• REST API errors
• giant payload headaches

Let’s break it down.

The root issue: Confluence ≠ HTML renderer

Even if your agent returns:

Line 1<br>
Line 2<br>
Line 3

Confluence will strip the <br> tags when content is inserted via:

• Rovo
• Automation
• REST API

Why? Because Confluence converts everything into:

• ADF (Atlas Doc Format) or
• Storage format

Inline HTML like <br> doesn’t survive that conversion.

What actually works for line breaks

Instead of <br>, use:

✔ Double line breaks (recommended)

Line 1

Line 2

Line 3

✔ Structured formatting

• Paragraphs
• Lists
• Tables

These map cleanly into Confluence’s internal format

Rovo Chat vs Automation behavior

Rovo Chat:

• Double line breaks → render correctly

Automation → Confluence page:

• Usually works
• But Confluence may normalize spacing

Most reliable approach: Structure content intentionally (not visually)

Now the real problem: that 400 error 

INVALID_MESSAGE
Illegal unquoted character ((CTRL-CHAR, code 10))

This looks like a size issue… but it’s not.

It’s invalid JSON

Specifically:

• A raw line break made it into a JSON string
• JSON requires \n (escaped), not actual newlines

How to fix it

Option 1: Proper JSON encoding

• Escape line breaks → \\n
• Escape quotes
• Or use a client that handles JSON automatically

Option 2: Send structured payloads

• Don’t embed content as raw strings
• Pass objects (especially for ADF)

Markdown → Confluence = not direct

Another key point: Confluence does NOT accept Markdown directly

You must convert to:

• ADF (atlas_doc_format) → structured JSON
• Storage format (HTML) → string-based

Why ADF breaks with large outputs

ADF is powerful… but fragile at scale.

Issues you’ll hit:

• Deeply nested JSON
• Large tables
• Long cell content
• Payload size limits

Result: errors, truncation, or failed API calls

Why HTML (storage) can be easier

Switching to storage (HTML) helps because:

• Simpler structure
• Less nesting
• More forgiving

But: It’s not unlimited

You still need to:

• Trim long content
• Split large tables
• Avoid massive single payloads

Best practice (this saves headaches)

If you’re pushing Rovo output into Confluence:

1. Avoid <br> completely
2. Use structured formatting (paragraphs, lists, tables)
3. Batch large outputs

• 25–50 rows per table
• Multiple sections/pages

4. Keep cells short

• Link out instead of embedding everything

5. Prefer HTML for large tables

• Use ADF for smaller, structured content

Champion takeaway

Most issues here aren’t “AI problems”

They’re:

• Format mismatches
• Payload limits
• Encoding errors

Rovo gives you content. Confluence decides how it survives.